Free Lunch Industries
adcardena@gmail.com
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... because it's better than picking a name out of a bowl


Profile

Andres Cardenas is an experienced sports writer and designer with expertise in: research, interviewing, writing, copy editing, headlines, photo selection and editing, video, audio, and print and online design; production and search engine optimization (SEO).

Thrives in a deadline-driven, collaborative environment, with ability to prioritize, direct and delegate a 360 multi-disciplinary team to achieve goals on time and on budget. Able to learn and synthesize new information and technology quickly.


Core Skills

Writing/
Words

  • Sports writer/journalist with 10 years of writing compelling stories with fresh angles on familiar/evergreen topics.
  • Seasoned copy editor able to craft attention-getting headlines in limited time and space, tighten copy to create greater impact and readability, correct for style, grammar and syntax.  

Images/
Visual/
Design

  • Design print and online media content
  • Photo selection and editing from thousands of choices
  • Photoshop of words and images to create feature illustrations
  • Video selection, editing at intermediate level; regular online posting
  • Photography and videography at intermediate level

Technology

  • Experienced and proficient in multiple print and design programs; including Unisys news production. Quark, CCI, Adobe PageMaker, Microsoft Office
  • Creative use of multi-media including video and audio.
  • Proficient in the mechanics of putting content online


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